Casper: Labor Day

Role
Illustration
Motion Graphics Lead

On Labor Day, the Casper brand was eagerly anticipating the unveiling of a new style of work that aimed to embody the distinctive 'Casper Style' illustration, setting it apart from its previous creations. I envisioned illustrations that connected with the brand's original and unique personality, incorporating whimsical and imaginative elements that would resonate with their target audience. Instead of regular advertising, advertising has been developed in a way that can emphasize their sophisticated image and color.

Casper:
Love your tomorrow

Role
Motion Graphics Lead

What if a good night's sleep changed your outlook on your tomorrow? That's what we asked ourselves when Casper Mattresses came to us for an OTT spot and cutdowns for social ads that would champion their messaging strategy: "Love Your Tomorrow." We portrayed four unique stories that all began in a Casper Mattress as a reminder that, no matter who you are or what your story is, "every good morning starts with a good night's rest." We then launched social cutdowns for Facebook and Instagram, featuring Casper's cooling products: Hyperlite Sheets, Lightweight Duvet and Wave Hybrid Snow Mattress.

Casper: Evergreen

Role
Motion Graphics Lead

For renewal Casper’s product ads, tried the iPhone theme message content for the social. The Arch-shaped frame designs with sweet colors brings fresh imagery based on their product shots.